Hello, I’m Anna a freelance journalist, editor and copywriter. I’m based in London and specialise in food and health content

ABOUT ME

If you’re looking for an experienced journalist, editor or content writer to write inspiring, persuasive and interesting copy you’ve come to the right place.

I work with you to meet your objectives and deliver clear and compelling messages that will motivate your target audience to take action – whether that’s donating to your charity, signing up to volunteer for you or buying your products or services.

I can write and edit advertorials, annual reports, booklets, brochures, case studies, e-newsletters, features for magazines/online, press releases, leaflets, web content… and more, simply get in touch

What I do

My job is to work with you to find the best way to meet your objectives using the most effective communication channels.

Idea generation

I put a lot of hard work in at the planning stage. We’ll discuss the brief, I’ll ask loads and loads of questions and spend time delving into your existing collateral. I will make sure I incorporate your house style and brand guidelines.

Writing

Before I put fingers to keyboard, I’ll be clear about what we’re trying to achieve and how we’re going to achieve it. Whatever piece of work you need – from features to copywriting – I’ll hit the right tone and style for your readers or supporters.

Editing & Proofreading

I love injecting life into dull, boring copy or turning difficult concepts into easy, accessible language, so send it over. Or, if you need a final eye cast over your work, I’ll make sure there are no typos, spelling mistakes or grammatical errors.

Holiday/sickness cover

If you need last-minute sickness or holiday cover, don’t panic contact me. I can come to your office and make sure you meet your deadlines. I am proficient in InDesign and experienced working with Content Management Systems.

Social media planning

Those 140 character tweets don’t write themselves! I can create your social media campaign – from tweets to Facebook posts to Instagram, Vine and Pinterest. Putting your content on the right social media platform is one of the most effective ways to increase your reach.

Project management

Plan, plan, plan… in the long-run it saves you time, money and stress. We can work together to make sure you hit your deadlines and that your project comes in within budget and no one’s pulling their hair out at the last minute.

Portfolio

Here’s a taster of some of the projects I’m most proud of...

Charities

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Client: Healthlink Worldwide
Project: Poverty and Health booklet
Details: I was commissioned to write a booklet on the links between poverty, disability, disease and health. This involved interviewing people for case studies, researching, commissioning and writing articles, and liaising with partner organisations in the developing world.

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Travel

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Client: Take a Break Specials
Project: Travel writing
Details: I travelled to over 20 destinations for the magazine. I walked along Hadrian’s Wall, went on safari in Kent, zip-wired in Haiti, spent a week in a treehouse in France and cruised to the Caribbean

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Food

Client: Co-op Food
Project: Co-op Food magazine, deputy editor
Details: Working to client brief, creating engaging and customer-driven content around food, food policy and Co-op’s unique membership scheme. Deputising for the editor.

Link to website

General

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Client: H Bauer
Project: Various
Details: I’ve written many general-interest features on everything from tried and tested products to fitness and dieting. Here’s a feature I wrote on traditional playground games.

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Client: Christian Aid  
Details: I edited and proofread a booklet for the charity entitled Monitoring government policies: a toolkit for civil society organisations in Africa. 

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Client: Take a Break’s Win&Go 
Details: I wrote travel features for Take a Break’s specialist travel and competition magazine Win&Go. I visited many countries and cities including Bermuda, Glasgow and Italy’s Amalfi Coast. The highlight, however, was a trip to the beautiful city of Florence.

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Client: Diabetes UK
Project: Enjoy Food
Details: Editor of the Enjoy Food website and printed magazine. Writing and commissioning food-related content, organising photo shoots, writing a monthly enewsletter and social media plan.

Link to website

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Client: H Bauer
Project: Fiction Feast magazine
Details: I was book reviews editor for Fiction Feast magazine for two years. This involved selecting books to review, commissioning book reviewers, writing book reviews, editing and sending the page to press.

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Accreditation

I’m associated with the following organisations...

Testimonials

Read what people I’ve worked closely with are saying about me…

I think your edit is great – it makes the document read far better whilst retaining the required approach and tone.
Olivia McDonald, Senior Policy Officer, Christian Aid

The project Anna and I worked together on at Diabetes UK was driven by high-quality, engaging content and Anna was entirely responsible for delivering this. From the word go she understood who we were talking to and made sure her writing style perfectly reflected our audience. As a result, the content was hugely successful, encouraging lots of people to visit our website, and importantly come back time and time again. As a person, she’s very easy to work with and always managed to deliver top work while juggling numerous stakeholders, deadlines and multiple projects.
Catherine Clarke, Communications Project Manager, Enjoy Food, Diabetes UK 

Anna is a skilled and experienced copy editor and writer, who can turn her hand to an impressive range of editorial tasks. She’s quick, accurate and creative, and her enthusiasm and professionalism make her a pleasure to work with.
Margaret Nicholls, Editor-in-Chief, H Bauer Publishing

Contact me

Contact me to discuss your project

telephone: +44.07958347355

email: hello@annapattenden.com

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CONTACT ME

Contact me to discuss your project

  • telephone: +44.000000000

    email: hello@annapattenden.com

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